09 Nov Fortify Restoration Names Peter Pitesa Vice President
Florida construction growth executive joins to build a relationship-driven sales team for a growing multi-market platform.
Fortify Restoration, a Florida-based concrete restoration, waterproofing, roofing, and building envelope contractor backed by Osceola Capital Management, today announced the appointment of Peter Pitesa as Vice President. Based at the company’s Tampa headquarters, Peter will head Fortify’s sales division and lead its commercial sales strategy. He reports to Chief Executive Officer Mike Rosen and joins the senior leadership team effective November 9, 2026.
Peter brings more than 20 years of experience in the construction industry, with extensive expertise in business development, sales leadership, and strategic growth across Florida. Most recently, as Senior Vice President of a large commercial concrete company serving the Tampa Bay region and markets across Florida, he strengthened the company’s sales infrastructure, including CRM, pipeline management, estimating, and key-account management, while aligning business development efforts with field operations and project delivery capacity. His experience also includes working with property managers, condominium and HOA boards, and engineers on complex, multimillion-dollar projects involving concrete restoration, waterproofing, and exterior building services.
Earlier, he served as Vice President of Sales for a $350 million statewide shell-construction company serving many of the nation’s leading homebuilders, where he built out its area sales team and led its Salesforce Enterprise implementation. He began his career in concrete sales and went on to co-found an epoxy coatings contracting company, which he helped scale through a successful exit in 2013. Along the way, he has evaluated and supported acquisitions as part of both organic and inorganic growth strategies.
“Growth in this business doesn’t come from a pitch. It comes from relationships, follow-through, and crews who deliver what we promised,” said Mike Rosen, Chief Executive Officer of Fortify Restoration. “Peter has built sales teams from the ground up, and he has done it while staying close to the customer and close to the field. He knows the condo boards, property managers, and engineers who trust us with their buildings, and he brings the support, direction, and accountability our sales team needs as we grow. We are excited to have him on the team.”
At Fortify, Peter will build out the sales organization and lead the company’s go-to-market strategy, connecting sales, estimating, and operations so that every project Fortify wins is one its teams are set up to deliver well.
“Throughout my career, I’ve had the opportunity to work alongside construction professionals in the field and collaborate with owners, executives, and industry leaders in the boardroom. One thing I’ve learned is that sustainable growth is built on strong relationships, delivering exceptional results, and investing in your people,” said Peter. “Fortify has the leadership, financial backing, and vision to achieve tremendous growth while maintaining an unwavering commitment to quality and craftsmanship. I’m excited to help drive that growth, build a high-performing sales organization, strengthen our client relationships, and position Fortify as a trusted industry leader for years to come.”
Peter has spent his career building long-term relationships across Florida’s construction community, from property managers, HOAs, and engineers to developers, general contractors, municipalities, and material suppliers. He has full professional proficiency in Croatian and Serbian and works professionally in Spanish, helping him connect with clients and crews across Florida’s diverse construction workforce.
Peter holds a Florida contractor’s license and has been a licensed concrete and masonry contractor for more than 17 years, combining extensive hands-on construction expertise with strategic business development and executive leadership experience.
Peter joins Fortify based at the company’s headquarters in Tampa. His addition continues Fortify’s investment in the people and leadership needed to support its organic and buy-and-build strategy across Florida.
About Fortify Restoration
Fortify Restoration is a Florida-based platform specializing in concrete restoration, waterproofing, roofing, and façade rehabilitation for high-rise condominiums and commercial properties. Backed by Osceola Capital Management, Fortify is growing through both organic expansion and acquisition, with operations in Miami and Fort Lauderdale, Tampa, and the Florida Panhandle. The company’s mission is captured in its tagline: Restoring Structures. Fortifying Confidence. Learn more at fortifyrestoration.com.
About Osceola Capital Management
Osceola Capital Management is a Tampa-based private equity firm that partners with founders and management teams to build market-leading services businesses in the lower middle market.
Media Contact for Fortify Restoration: info@fortifyrestoration.com or (844) 40-FRTFY